GQ
“Flexible Jelly support creates structure without the rigidity of traditional underwire. ”
AS FEATURED IN
MAGAZINE
The CrossLift™ Posture Support Bra
More support, without the rigid feel of traditional underwire. CrossLift™ uses flexible Jelly structure and adjustable cross-back tension to create a secure, held-in fit that sits smoothly beneath clothing and helps encourage a more upright posture.
- • Built to support better posture The cross-back design helps draw the shoulders back encouraging a more upright posture.
- • Wireless, without feeling flimsy Flexible support adds structure and shape without traditional underwire.
- • Smoother under clothes Moulded cups create a clean, flattering shape beneath tops and dresses.
FLEXIBLE JELLY SUPPORT
ADJUSTABLE CROSS-BACK
WIRELESS STRUCTURE
FRONT FASTENING
SMOOTH SEAMLESS FINISH
Free UK
Delivery
Delivery
30 Day Money Back
Guarantee
Guarantee
Easy
Returns
Returns
A NEW APPROACH TO SUPPORT
Maria G.
★★★★★
WIRELESS JELLY SUPPORT
FLEXIBLE STRUCTURE
I have struggled for years to find support. The Jelly support feels secure without the rigid underwire I usually avoid. Such a comfortable difference.
Abigail
★★★★★
FRONT FASTENING
EASIER TO PUT ON
The front fastening makes getting dressed so much easier. I really appreciate how straightforward it is to put on while still feeling secure once fastened.
Liu W.
★★★★★
BROAD BACK COVERAGE
HELD-IN FEEL
The broader coverage was what sold me. I have a fuller bust and love how secure and held-in everything feels without having to rely on traditional underwire.
Sarah J.
★★★★★
SMOOTH MOULDED CUPS
SMOOTH UNDER CLOTHING
Perfect under T-shirts and blouses. The shape looks really smooth beneath my clothes and it feels much more supportive than the wireless bras I've worn before.
Priya M.
★★★★★
ADJUSTABLE TENSION
PERSONALISED FIT
The adjustable tension is brilliant. I can adapt the fit until it feels right for me rather than simply accepting whatever support the bra gives me.
Carol B.
★★★★★
WIDE SHOULDER SUPPORT
BALANCED SUPPORT
I have a fuller figure and a larger bust, so narrow straps have always bothered me. I really like the wider shoulder area and how much more balanced the support feels.
Alex T.
★★★★★
WIRELESS COMFORT
EVERYDAY SUPPORT
This is the first wireless bra I've found that still feels properly supportive. I can wear it all day and still get the smooth shape and secure feel I want.
Sally
★★★★★
ADJUSTABLE CROSS-BACK
SECURE SUPPORT
FINALLY! Support that doesn't feel like a straightjacket. The adjustable back is amazing and feels comfortable enough for the whole day.
How To Wear Your CrossLift™ Bra
Step 01
Slip It On
Pull CrossLift™ comfortably over your head and settle the bra into position.
Step 02
Position The Back
Smooth the wider back structure into place so it sits comfortably and securely.
Step 03
Bring The Support Forward
Pull the cross-back straps forward to create a secure, supported feel and encourage a more upright posture.
Step 04
Fasten At The Front
Secure the front fastening at the level of support that feels right for you.
Step 05
Smooth Under Clothing
Once adjusted, CrossLift™ sits smoothly beneath clothing for a clean, supported silhouette.
Without CrossLift™
With CrossLift™
Your bra should do more
than hold you in.
It should change how supported you feel.
CrossLift™ combines wireless support with an adjustable cross-back structure designed to create a more secure fit, broader support and a smoother, more supported silhouette.
Traditional Bra
Support that stops at the cup.
Once it’s fastened, you’re largely stuck with the fit you’ve got. The cups and straps do most of the work, while the rest of your upper body gets very little support.
CrossLift™ Bra
Support that goes beyond the cup.
Adjustable cross-back tension, broader back coverage and flexible wireless structure work together to create a more secure, supported fit through the bust, shoulders and back.
Traditional Bra
CrossLift™ Bra
Fit control
Once fastened, most adjustment is limited to the shoulder straps.
Adjustable cross-back tension lets you fine-tune how secure the fit feels.
Support structure
Support is concentrated mainly around the cups, straps and underband.
Flexible Jelly support works with the cross-back structure beyond the cups.
Back coverage
Narrower straps and back panels offer less structural coverage across the back.
Broader shoulder and back coverage creates a more secure, held-in feel.
Wireless support
More structured bras often rely on rigid underwire to create support.
Flexible Jelly support creates structure without traditional underwire.
Removing the wire changes the feel. CrossLift™ changes the support around it.
A bra that feels secure without feeling like something you cannot wait to take off.
Trusted by 10,000+ customers
Customer Reviews
Overall rating: 4.5 / 5 from 33 reviews.
Good product
Great everyday bra. I’m wearing it far more than I thought I would.
I was worried the additional straps would feel bulky but they don’t. Once it’s adjusted properly everything sits really nicely.
Comfortable from the first wear. No breaking-in period at all for me.
Much nicer than the posture bras I’ve tried before. This actually still looks like a normal flattering bra.
Bought it because I wanted more support around my back and shoulders. I can definitely feel the difference compared with my usual bras. It feels like the weight is distributed better rather than everything pulling from two thin straps.
Really easy to fasten and adjust by myself.
The wider back is my favourite part. It feels smoothing and supportive without feeling restrictive.
Looks lovely on as well as being practical.
I wear mine for work and it stays comfortable all day. Normally the first thing I do when I get home is take my bra off but this doesn’t bother me nearly as much.
No wires and still gives me a proper lift. Very happy with it.
Such a clever design. I didn’t realise how much I’d like being able to adjust the support from the back until I tried it.
I sized according to the guide and the fit was spot on for me. The cups sit nicely and there’s no digging around the sides.
Soft, comfortable and supportive. Exactly what I wanted.
The cross-back design feels really secure. I especially notice the difference when I’ve been wearing it for several hours.
Fits nicely and looks much better under clothes than I expected.
I like that it holds everything in place without squashing me.
I’ve tried quite a few wireless bras and normally they’re comfortable OR supportive, never both. This one manages to do both really well.
Probably the most comfortable supportive bra I own at the moment.
The front closure makes getting dressed so much easier.
I bought this mainly because normal bra straps tend to hurt my shoulders. The wider design makes a noticeable difference for me and it feels much more evenly supported.
Was sceptical but pleasantly surprised.
Really nice under fitted T-shirts. No strange lines or bulky seams.
Love the adjustable straps at the back. You can actually change how much support you want rather than being stuck with one fit.
I have a larger chest and usually struggle to find wireless bras that actually feel supportive. This one surprised me. I feel lifted and secure without the usual wires.
Comfortable enough for all day wear. The material is really soft and I like that there’s no underwire digging into me.
The back support is what sold it for me and it genuinely feels different to a normal bra.
Ordered one to try and I’ll definitely be getting another.
Very flattering. Smooth under tops and gives a lovely shape without feeling heavily padded.
I wasn’t sure about the front fastening at first but I actually love it. So much easier to put on.
So much more supportive than I expected. Really comfortable and gives me a much nicer shape under clothes. I love that I can adjust the support depending on what I’m wearing.
Finally a bra I’m not desperate to take off by 5pm.
Really impressed with the fit. It feels secure without digging in and the wider straps are much more comfortable on my shoulders.